our.family launches app to share parents’ mental load

Relay Studio LLC launched our.family today as a household app designed to surface and distribute the invisible work parents carry ahead of the school year. The product turns emails, flyers and texts into shared tasks, with pricing starting at $99 a year per household.

Why it matters: - The app targets the invisible planning work that often falls on one parent, especially as the school year adds forms, fees, schedules and constant reminders. - Relay Studio LLC is pitching our.family as a tool that does more than track chores. It is meant to make the mental load visible enough to be shared. - The launch comes as roughly 49.6 million American children head back to school.

What happened: - Relay Studio LLC launched our.family today in Indianapolis. - The app is available on the App Store, on Google Play and in any browser at our-family.app. - The product is designed to read school emails, photos of flyers and text messages sent to the app, then pull out details, dates and tasks. - The app then splits household work between the people who share the home.

The details: - our.family turns one calendar item into a broader task list by surfacing the work behind it, such as RSVP planning, gifts, rides and thank-you notes. - The app reads details buried in email threads, PDFs and older messages so parents do not have to search for them manually. - It can flag related follow-up work, including dry swimsuits before Saturday practice, passport renewals that need six weeks, or Thursday pickups handled by another caregiver. - The product also creates a morning briefing and a weekend write-up that highlight what the day and week ahead require. - Those summaries are meant to show where someone needs to step in, step up or share the load. - The app models a household as the people who share it and shows the week’s work as counts so the load is visible. - Pricing is $99 per year per household, and every adult and every child is included. - A 14-day free trial does not require a card. - Households can export or delete their data at any time. - the company says the app is built for single-parent households, multigenerational and extended households, and blended or shared-custody families.

Between the lines: - The launch leans into research showing mothers manage 71% of mental-load tasks in dual-income households, while fathers tend to overestimate their share. - Sociologist Allison Daminger has described the mental load as a separate cognitive layer of household labor that begins before visible work starts. - CEO Anurag Garg framed the problem as “the knowing” rather than “the doing,” arguing that the burden has no clear handoff. - The product choice is strategic: instead of automating around the already-burdened parent, our.family makes the work visible so families can talk about it. - That positioning could resonate with households looking for something more collaborative than another private to-do list.

What’s next: - Relay Studio is positioning our.family as a household operating layer that can absorb school-year logistics and recurring family routines. - The company says the app is meant to help families redistribute responsibility over time, not just store information. - Relay Studio describes our.family as its first consumer product.

The bottom line: - our.family is betting that the hardest part of family life is not the calendar itself, but the invisible labor behind it.